THE SHAIRING INITIATIVE

For Immediate Release

Hotheads Hair Extensions is proud to announce Hair With A Voice’s SHAIRING Initiative, a progressive hair donation program that offers charitable contributions through the proceeds from the sales of hair. This Initiative ensures that donations of hair directly benefit Friends Are By Your Side, a program started by Martino Cartier to grant Wigs & Wishes to women and children undergoing cancer treatment.

The process of SHAIRING is as follows:

1. Clean, shampoo and/or condition hair without any styling products.

2. After establishing your client’s parting preference, create 4 vertical sections (2 on each

side of the head, from the ears forward, and 2 sections in the back)

3. Create 4 tight braids with elastic bands. This enhanced sectioning will allow you to

preserve more of the client’s natural length after donation. It will also maximize the

amount of hair being donated.

4. Place an additional elastic band about 1” from the ends of the hair.

5. Ensure that the braids are just below where you would like the hair cut.

6. Measure the length of the braids from band to band (minimum length is 12”)

7. Cut the hair above the elastic band at the nape so that the band remains in tact after

cutting to keep the hair together.

8. Place the braid (tied at both ends) inside a resealable bag, and seal tightly.

9. Place the bag inside a padded envelope and send to:

Martino Cartier Salon

304 Hurffville Crosskeys Road

Sewell, NJ 08080

10. If you would like to know when your donation is received, please include your full name

and email address in your SHAIRING donation.

11. Sign up for Friends Are By Your Side to see how your salon can get involved.

Acceptable Donations:

Friends Are By Your Side gladly accepts all kinds of hair from donors, so long as the below

guidelines are adhered to.

• Hair must be 12” long (longer hair is preferred)

• Hair must be freshly washed, dry and free of styling product

• Hair must be in a braid

• Hair must be tied on each end when donated

• Hair must be organized in a ponytail when cut

• Hair cannot be bunched after it’s been on the floor

• Layered hair is acceptable, considering the shortest layer is at least 12”

• Hair that has been lightened (bleached) is not acceptable

• Hair that has been colored, permed or chemically processed is also not acceptable

• Curly hair is acceptable, considering the hair is 12” when straightened.

More detailed information:

brandi@intldesigns.com

800.327.7971

954.963.9680

SHAIRING INITIATIVE.PDF